There's now a threesome in the erectile dysfunction field with the approval of Levitra. Co-developed and co-promoted by Bayer HealthCare and GlaxoSmithKline Inc., the drug will compete with Viagra, the little blue pill made by Pfizer Canada Inc., and Cialis, the drug manufactured by Eli Lilly Canada that has been dubbed "le weekender."
The drugs allow more blood to flow to the penis when a man is sexually stimulated.
Levitra plans to roll out a massive television campaign. It will feature a "melody from a popular 70s television show" that is designed to appeal to baby boomers, but the song itself is a closely guarded secret.